System Identification and Security Categorization Essay

System Identification and Security Categorization - Essay Example The principles of the CIA triad; integrity, availability and confidentiality are highly prioritized in the information system. Necessary control mechanism has been incorporated into the information security system in order to provide protection. These controls have been categorized to technical, management and operational controls. VA’s contain critical information and therefore effective organization, an accomplishment and supervision controls should be conducted with care. The main obligation of the e VAs is to accomplish the highest level of security while meeting the critical needs of an organization. The VA has been typically viewed by the majority as a mechanism for protecting information and information systems. This is not the case since its major concern is to protect the availability, confidentiality and integrity of the information and the information system. The control principles form the pillars of the CIA triad. Actions regarding risk management can be executed when planning, assessment of the significance of the risk and identification are carried out in a proper way. Though risk management will not absolutely eliminate risk, it possibly reduces the risk actualization, provides significant remedy and penitential risks in the future. The main goal of the VA is to protect information and information system through risk management program to achieve strategic and operational goals. The strategy adopted by the Information Security Management Act is based on risk approach. This is sated in the VA (2007), â€Å"the operating unit is responsible for conducting an accurate and thorough risk assessment to identify potential risk, vulnerabilities and threats to the confidentiality, integrity and availability of sensitive information held by VA.† The possibility of incurring a threat is potentially construed by the management  controls.  

Know the benefits of an online presence Essay Example for Free

Know the benefits of an online presence Essay In this assignment I have to identify and describe five principal benefits that businesses gain by having a simple online presence. Remote locations The internet is a boon to anyone who lives miles away from a main shopping centre because they can simply select the items they want and order them online. This is vastly increases the choice of goods and services available to someone who lives in the highlands and Islands of Scotland for example. Customers with travel difficulties Even people who live in urban areas may not be able to get around as easily as they would wish from mothers with young babies to the elderly. In this case, it is far more convenient to buy online particularly when the whether is bad. Poor transport links In many rural areas bus services are very limited and train services may be non-existent or mainly available during the rush hour. Whilst it may be worthwhile taking a long or tedious journey on a special occasion, most people would prefer to make routine purchases quickly and easily online. Marketing Benefits Marketing benefits relate to those gains a business makes in a relation to knowing more than its customers, being able to target its products, services ad the website itself to meet Their needs. This will also make there company well known to other foreign countries and will be willing to do a transaction knowing of there prestige Compete with competitors The aim here is to prevent competitors getting online edge. This may be improving on the products, or services offered, the speed of delivery, the cost of delivery and/or constantly reviewing the style and design of the website itself to utilize new technological developments. It is quicker and easier to understand and compare competitor activities online than by visiting their stores or obtaining information on their products and services offline. Market research There are several ways in which organizations can obtain information from users of its website methods which you can do this is Through log files and cookies both log files and cookies collect information on site usage and provide valuable marketing information. Users can set their browsers not to accept cookies and not al sites have these. Every site, though, produces log files. These are the data records created by the web server that hosts the site Website activity software provides more detailed analysis of the log files than ISP would provide. Subscribers can find out which search engines drive traffic to the site, which pages are the most popular and particular page, that might be significant. Online Market Research this can range from a small pop-up questionnaire that asks a user to assess their online experience to comprehensive customer survey sent by an e-mail to registered users of the site or to volunteers who have agreed to form an online focus group. Rapidity of response to customer interest A web presence provides the opportunity to respond quickly to customers but not all firms take advantage of this. A website can provide several opportunities for customer contact, such as call me buttons and e-mail messages, but speed of response is vital Research has shown that internet users expect a faster response than customers who enquire by telephone or letter.

Enlightenment in Western and Islamic Traditions

Enlightenment in Western and Islamic Traditions Which tradition provides greater Enlightenment? In the world we live, we are always faced with conflicting ideologies that influence our thinking. This is certainly true about Islam and secularism. In my case and in the case of most Muslim individuals who live in a modern society, society sometimes demands us to reject secular Western values and follow Islamic values and vice versa. Due to such conflicting influences on our thinking, we are sometimes confused as to which tradition to adopt as a transcendental decision: the Islamic tradition or the Western tradition? To help decide which tradition to follow, I am going to investigate which tradition provides greater enlightenmen. I will do this by breaking the paper into the following parts: General concept and definition of the word enlightenment. The Age of Enlightenment in the West. Enlightenment in Islam. Successes and Failures of enlightenment in the West. Why Islam is more enlightened than the Western ideology of enlightenment and should be promoted? General concept and definition of the word enlightenment The word ‘enlightenment has many different meanings depending on the context in which it is used. If we look at the literal meaning of the word enlightenment, we will find that it comes from the verb to lighten. The prefix ‘en means to make or become and the suffix ‘ment means a state of being. Therefore if we join the components of the word ‘enlightenment together, we will find that it literally means to become brightened. However the broad definition of the word ‘enlightenment according to most cultures and societies is â€Å"the acquisition of new wisdom or understanding† (Wikipedia, 2006, Enlightenment (concept) section,  ¶1). If we look at this definition, we will find it is very similar to the literal definition of enlightenment. When we say a person has become brightened, we mean he has become wiser (more intelligent) or has acquired new wisdom. In general, there are two different concepts of enlightenment: religious/spiritual enlightenment and intellectual/secular enlightenment. Both concepts of enlightenment are strong opposites of each other. This is why most people that believe in secular enlightenment often reject religious enlightenment and vice versa. Secular enlightenment is enlightenment that is not regarded as religious, spiritual or sacred, whereas religious enlightenment is the opposite. According to Immanuel Kant, a German philosopher of the enlightenment, the Enlightenment was the period in the development of European civilization when â€Å"Mankind grew out of its self-inflicted immaturity† (as cited in Davies, 1996, p.596) or it is â€Å"mans release from his self-incurred tutelage.† (as cited in Duprà ©, 2004, p.1). The concept of Secular enlightenment was important in Europe during the 18th century, because it caused a dramatic change in the everyday thinking of Europeans. The characteristics of Secular enlightenment were the rejection of old dogmatic beliefs, which were replaced with the belief in reason as a measure over all things. The Enlightenment was in fact the intellectual movement that advocated this concept. The Age of Enlightenment in the West The Age of Enlightenment refers to the 18th century in American and European philosophy or according to some scholars it also includes the seventeenth century and the Age of Reason. This was the period where innovative and intellectual ideas were being propagated so as to challenge traditional dogmatic ideas and beliefs. During this period an intellectual movement known as The Enlightenment advocated reason as a method to investigate and study all the various scientific fields, which included the social sciences (aesthetics, ethics, philosophy, logic, economics), literature and natural sciences (physics, biology, chemistry). They believed this would allow human beings to obtain objective truth about the universe.The main figures of the enlightenment were Descartes, Pascal, Bayle, Montesquieu, Voltaire, Diderot, and Rousseau. Among them Denis Diderot was one of the first people to propose the six fundamental principles on which enlightenment are based in his Encyclopedie. The first principle was strong belief in human reasoning to the point, where it was considered the best measure over everything. The second principle was the belief in a Supreme Being (God), who is exalted over everything. However these enlightened thinkers also believed that God did not intervene with nature. The third principle was the rejection or less significance given to religious values and metaphysics. The fourth principle was the belief that secularism, which is the separation of the church and state, is better. The fifth principle was the strong belief in the scientific method, which lead to extreme materialism. The last principle was the expectation of unlimited progress. Enlightenment in Islam Even though in Islam there is no concept of enlightenment, Islam came as an enlightened religion and way of life for the whole humanity. During the time the Prophet Muhammad (peace be upon him) was born, which was in the year 570 A.D., the whole world lived in the Dark Ages. Belief in superstitions, myths, common practices of black magic, idolatry (polytheism) and paganism was common. One of the major concerns of that time was the loss and alteration of the original Holy Scriptures such as the Bible and Torah and the increased power of the Church, which dictated its own version of religion and was mainly responsible for altering the Holy Scriptures. In Arabia polytheism and paganism was the dominant religion of the Arabs. Ignorance towards science and illiteracy were rampant among the people. The Holy Kaabah, which was built by Prophet Abraham and Ishmael was filled with hundreds of idols. Also dark customs and traditions such as the female infanticide and ritual gambling (Maysir) on camels were common. When the Prophet Muhammad started his mission of preaching Islam, which was propagating the Oneness and Unity of God (monotheism), he was met with extreme resistance. However as he kept his preaching consistent with the same rigor, the number of his followers increased dramatically till they were able to completely change the cultures of Arabia and the rest of the world. Islam brought enlightenment in the Arab world by positively changing the dark customs and attitudes of society such as abolishing female infanticide, slavery, gambling and alcohol addiction. Islam also brought justice and provided human rights for each individual. In Islam, the life and property of all citizens in an Islamic state are considered sacred, whether Muslim or not. Islam also protects the honor of every individual. It does not allow insulting or making fun of others. The Prophet Muhammad (pbuh) had said: â€Å"Truly your blood, your property, and your honor are inviolable† (as cited in Ibrahim, 1997, p.61). Islam also abolished Racism and brought human equality. The Quraan speaks of human equality in the following words: â€Å"O mankind, We have created you from a male and a female and have made you into nations and tribes for you to know one another. Truly, the noblest of you with God is the most pious. Truly, God is All-Knowing, All-Aware† (1997, p.61). Islam rejects that an individual is superior to another individual by his wealth, power or race. God created human beings as equal to one another. One is only better than the other if he has greater faith or piety (taqwa). A person who greater taqwa is one who prevents himself from all types of sins, performs good deeds that God commands us to do, and fears and loves God. Concerning equality our Prophet Muhammad also said: â€Å"O people! Your God is one and your forefather (Adam) is one. An Arab is not better than a non-Arab and a non-Arab is not better than an Arab, and a red (i.e. white tinged with red) person is not better than a black person and a black person is not better than a red person, except in piety† (1997, p.62). Concerning the status of women, Islam has from the very beginning given women equal rights as men. In the Holy Quraan, God says â€Å"O Mankind, keep your duty to your Lord who created you from a single soul and from it created its mate (of same kind) and from them twain has spread a multitude of men and women† (as cited in Badawi, 1971, p.11). El-Khouly Al-Bahiy, a scholar who pondered about this verse states: â€Å"It is believed that there is no text, old or new, that deals with the humanity of the women from all aspects with such amazing brevity, eloquence, depth, and originality as this divine decree† (1971, p.11). In other verses, the Quraan also expresses clear-cut evidence about the equality of women such as: â€Å"†¦So their Lord accepted their prayers, (saying): I will not suffer to be lost the work of any of you whether male or female. You will proceed one from another†¦.† (1971, p.13). Also, according to the Quraan, woman is not solely blame d for Adams mistake of eating from the forbidden tree in Paradise. Both Adam and Eve jointly committed the mistake, repented and were forgiven by God. Concerning religious obligations in Islam such as praying, fasting, giving charity and pilgrimage, women are no different than men. In fact, in some cases women are more exempted from obligatory duties than men. When a woman has menstrual periods or is pregnant during the past forty days, she is exempted from fasting and prayers. Concerning the pre-Islamic custom of burying female infants alive at birth, the Quraan clearly forbids it and considers it a crime like murder. It is said in the Quraan concerning this crime: â€Å"When news is brought to one of them, of (the Birth of) a female (child), his face darkens and he is filled with inward grief! With shame does he hide himself from his people because of the bad news he has had! Shall he retain her on (sufferance) and contempt, or bury her in the dust? Ah! What an evil (choice) they decide on?† (1971, p. 15). Another reason why Islam is an enlightened religion is because of the greatness of the Quraan in terms of its scientific soundness and being the best masterpiece of Arabic literature. The Quraan was not authored by the Prophet as he was illiterate and did not possess the intelligence shown by the Quraan. The Holy Quraan was only authored by God. The Prophet Muhammad only received divine revelation from God and then communicated it to his people. Concerning the soundness of scientific facts, the Quraan mentions some scientific miracles that have been discovered recently in the past 100 years, even though the Quraan was revealed 1400 years ago. For example, the Quraan speaks about the stages of embryonic development: â€Å"We have created man from an extract of clay, Then made him as a drop in a place of settlement, firmly fixed. Then We made the drop into an alaqah (leech, suspended thing, and blood clot), then We made the alaqah into a mudghah (chewed substance)†¦.† (as cited in Ibrahim, 1997, p.6). The scientific details expressed in this verse were put forward to Professor Emeritus Keith L.Moore. Dr. Keith Moore is one of the worlds most leading scientists in the field of anatomy and embryology. He was impressed after studying and conducting scientific research on them and when present at the Seventh Medical Conference in Dammam, Saudi Arabia, he said â€Å"It has been a great pleasure for me to help clarify s tatements in the Quraan about human development. It is clear to me that these statements must have come to Muhammad from God, because almost all of this knowledge was not discovered until many centuries later. This proves to me that Muhammad must have been a messenger of God† (1997, p.10). He also said that the Quraan must be the word of God and proposed that a new system of classification could be developed on embryonic knowledge using the Quraan and Sunnah (traditions). Other scientific miracles that the Quraan mentions are about the origins of the universe, that the heavens and earth were one connected entity, that there is a barrier between two different seas when they meet, that the mountains are pegs that stabilize the crust of the earth and that as you go deeper down the sea it gets darker. Successes and Failures of Enlightenment in the West The successes of enlightenment were of great benefit to humanity. The enlightenments principle of using reason (logos), observation and experience to explain phenomena around us contributed to the rapid advancement of the natural sciences such as the discovery of physical laws (e.g. gravity) that govern the universe, space exploration and genetic engineering. The advancement in the natural sciences in turn led to a better standard of living for mankind for example: the invention of fractional distillation led to a greater production of petrol and gasoline which led to more efficient and convenient means of transport such as cars. Enlightenment also led to advancement in the social sciences such as Economics. The concept that free markets maximize welfare in an economy and determine the best allocation of resources, as proposed by Adam Smith in his book The Wealth of Nations, was an example of the successes resulting from enlightenment. Some of the other fruits of enlightenment were the rule of law and liberal democracies. Despite all these successes that resulted from enlightenment, there were even greater failures resulting from enlightenment. Most of the six elements of enlightenment led to some failure. The principle that logos (reason) is a measure over all things was overestimated as reasoning could not comprehend what is the divine or unseen. Reasoning cannot explain for example black magic that goes on in some countries such as Oman. Reasoning also cannot fully explain the existence of God. This is because we cannot see or hear God. Until we do not physically see God, we will not be able to know about his existence. Another failure of overestimating reasoning was it led to a general decline in religion. While all the main figures of the eighteenth century enlightenment were Deists, who believed in a non-interventionist cloud-maker God, their nineteenth century successors became atheists or at least agnostics. Another failure of concept of enlightenment in Europe was the lawlessness produced from fascism and communism. This lawlessness was produced as the concept of enlightenment rejected the concept of divine law and believed that the basis of law can be found in nature. As what was called the natural law was actually made by the people, it was under the influence of either the majorities in a democratic country or brutal totalitarian rulers. The Enlightenments sense of unlimited progress also had negative effects. Tradition, which is the basis of all major religions including Islam, was completely abandoned. The concept of sacredness was also neglected. Rather any change was welcomed. By the end of the nineteenth century many people anticipated that the earth will become a paradise once all scientific discoveries would take place. In the twentieth century the real failures of enlightenment showed up. The results were two world wars that destroyed most of Europe and America. The use of chemical and nuclear weapons in these wars killed tens of millions of people. In between these two world wars the fanatic totalitarian systems of communism (Russia, Eastern Europe, China, Cambodia, Congo, Vietnam and Algeria) and fascism (Italy, Germany, Spain, Portugal, and Greece) arouse. These one-party systems strongly discriminated against other parties and ethnic groups. They killed millions of people as a result of ethnic cleansing and class warfare. Examples of such brutalities include the Holocast, which was carried by the Nazis against the Jews. All these brutalities were a consequence of the inhumane rationalism that contradicted the discipline of ethics in philosophy, which in turn contradicted the ideas of the early philosophers and founders of enlightenment. Such disasters including the possibility of a World War Three are ahead of us. However, the present negative results of enlightenment are unnecessarily high consumption patterns in Western countries, a further decline in religiosity, wide scale environmental degradation, increased inequality between the poor and rich and the negative results of globalization, which include the widening gap between rich and poor countries in terms of national income and standard of living. Why Islam is more enlightened than the Western ideology of enlightenment and should be promoted? When analyzing the successes and failures of Islam, I found that Islam has no failures and is a perfect way of life, which is why it is such an enlightened religion. However when I studied the successes and failures of enlightenment in the West, I noticed that there were a lot of major failures that resulted from enlightenment even though there were some great successes such as the advancement in technology. The successes achieved from enlightenment in the West could have also been achieved by the Muslims if they had not deviated from the path of the Prophet Muhammad, which is the Quraan and traditions (Sunnah) of the Prophet. If we look the earlier eras in Islamic history, the Muslims were much ahead of the West in technology and sciences. The Muslims also had their own empire which extended from China to Southern France. At that time the West lived in the Dark Ages and were inspired by the Muslim philosophers and sociologists such as Averroes (Ibn Rushd), Ibn Khaldun and Avicenna (Ibn Sina). A lot of words in English and French were borrowed from Arabic such as alcohol (al-Kohol), algebra (al-Jabr), assassin (hashshashiyeen) and coffee (kahva). Also if we look at the time period (between the 19th and 20th century), when the enlightenment was causing devastation in the West such as the two world wars and the Holocast, we will find that there were no such major conflicts in the Islam world. The Islamic countries were at peace with each other. Also if we study the Quraan we will find that it provides a great deal of enlightenment even during the present day. It is sound in accordance with the latest discoveries in science. In fact the Quraan has been a leading guide to enlightenment for 1400 years since it begun. Since the time of the Prophet, it has been by far the best piece of Arabic literature and had a tremendous influence on the Arabic language particularly in secular (prose) and religious writing. During the time of the Prophet it challenged the best poets in Arabia to write even one verse as eloquent as the Quraan. Many of these poets (such as Kaab Ibn Zuhayr) accepted Islam due to the Quraans eloquence and originality. In the present world, the Quraan is serving as a guide to scientific research and jurisprudence. References Badawi, J.A. (1980). The Status of Women in Islam. Al-Ittihad, 8(2), 1-28. Davies, N. (1996). Europe, A History: Enlightenment And Absolutism. Oxford: Oxford University Press. Duprà ©, L. (2004). The Enlightenment the Intellectual Foundations of Modern Culture: A Definition and a Provisional Justification. Yale: Yale University Press. Enlightenment (concept). (n.d.). Retrieved December 6, 2006, from http://en.wikipedia.org/wiki/Enlightenment_%28concept%29 Hofmann, M.W. (2002, Summer). Has Islam Missed Its Enlightenment? American Journal of Islamic Social Sciences, 19(3), 1-10. Ibrahim, I.A. (1997). A Brief Illustrated Guide To Understanding Islam (2nd ed.). Houston: Darussalam , Publishers and Distributors.

Key Events Leading to Revolutionary War Essay -- essays research paper

Events Leading to the Revolutionary War In the 18th century, world advances were made through ones connections. The closer relationship one had with the king, the better opportunity they have. Cronyism allows people with less talent to rise in society. However, living in colonies reduced the influence of cronyism. One could rise economically and socially through hard work and good fortune. In Britain, King George III appointed George Grenville as first minister with responsibility for solving the debt crisis of the Seven Years’ war. The British at home were highly taxed so it seemed reasonable to tax the Americans as well. The Parliament taxing the colonists without representation led to some of the key events leading to the American Revolution. The Stamp Act was a tax created by the Parliament that required people to buy stamps for paper transactions such as newspapers, legal documents and playing cards. The stamps were to be bought only with specie, which was hard to get because it was scarce. The colonists mostly used paper money or credit. This tax affected everyone in the colonies, from the wealthy to the poor, to business owners, to lawyers, and even commoners. Colonial assemblies saw the stamp act as infringement on their power. Not even people with authority in the colonies had a say on these taxes. Other groups saw it as a nuisance and as legislation that could increase cronyism and dependence on political connections. The colonists protested against the Stamp Act; they threatened and attacked the people who distributed the stamps and formed groups to lead protests. The â€Å"Sons of Liberty† was a group who led some of the protests and also organized networks to boycott British goods. In 1776 the Stamp Act w as repealed. The king and the Parliament both agreed that the Stamp Act was a bad idea but still felt that the colonists needed to be taxed. The Parliament then put out the Declatory Act which asserts the right to tax Britain including all of its colonies. Since Parliament felt that the Colonists still needed to be taxed, the Townshend Revenue Act of 1767 conceived by Charles Townshend was passed. This was a tax on imported goods such as paint, teas, glass, paper and lead. It also authorized courts to crack down on smuggled merchandise. This tax was not any better than the Stamp act. â€Å"It raised revenue without the approval of colonial assemblies and... ...ed the First Continental Congress. They met to discuss the declaration of their rights, but were not ready to declare independence. They took a militant stance by saying â€Å"Everyone qualified to fight should learn ‘the art of war as soon as possible, and†¦appear under arms at least once a week† (Ayers 143). They also created an economic boycott, ending all trade with Great Britain. The Committees of Observation and Safety was made to enforce the ban on local trade through elected local committees. King George III considered this as a rebellion and took forceful action in the battles of Lexington and Concord. Only 8 colonists died and out of 700 British soldiers, 73 died and 202 were missing or wounded. They were harassed back to Boston and surrounded by militias. Being taxed by the parliament only makes the colonists realize that they don’t need to take orders from the British anymore. Resisting those taxes became a war for independence. They no longer need to have ties to a country that they have nothing to do with. By protesting against the parliament the colonists were finding that they can self-govern themselves, rather than having to rely on the parliament to do it for them.

ENG 125 Week 4 DQ 2 Essay

Shakespeare’s Macbeth is often considered one of literature’s greatest tragedies and is said to reveal much about human nature. Do you agree or disagree that the play conveys much about humanity or about the human experience? What, if anything, does the work suggest about human beings or society? Support your views with textual details and analysis. In your response, address how Macbeth’s subject matter, themes, form, or other literary elements might (or might not) be characteristic of tragedy. How do tragic qualities of the play contribute (or not) to the story’s larger message(s)? There can be no denying the importance of a college education for countless individuals. However, that is not to say that decisions regarding where to apply, which major to choose and how the degree program will be financed are simple ones. By heeding the tips found above, it is possible to simplify the process a bit and gain a bit of helpful perspective. This archive file of ENG 125 Week 4 Discussion Question 2 contains: Shakespeare Linguistics – English ENG125 W 4 DQ 2. Shakespeare’s Macbeth is often considered one of literature’s greatest tragedies and is said to reveal much about human nature. Do you agree or disagree that the play conveys much about humanity or about the human experience? What, if anything, does the work suggest about human beings or society? Support your views with textual details and analysis. In your response, address how Macbeth’s subject matter, themes, form, or other literary elements might (or might not) be characteristic of tragedy. How do tragic qualities of the play contribute (or not) to the story’s larger message(s)? There can be no denying the importance of a college education for countless individuals. H†¦ A+ tutorial you will find here – https://bitly. com/1oJLRXo There can be no denying the importance of a college education for countless individuals. However, that is not to say that decisions regarding where to apply, which major to choose and how the degree program will be financed are simple ones. By heeding the tips found above, it is possible to simplify the process a bit and gain a bit of helpful perspective. Linguistics – English ENG125 W 4 DQ 2. Shakespeare’s Macbeth is often considered one of literature’s greatest tragedies and is said to reveal much about human nature. Do you agree or disagree that the play conveys much about humanity or about the human experience? What, if anything, does the work suggest about human beings or society? Support your views with textual details and analysis. In your response, address how Macbeth’s subject matter, themes, form, or other literary elements might (or might not) be characteristic of tragedy. How do tragic qualities of the play contribute (or not) to the story’s larger message(s)? †¦

The Public Relations Practitioner as Cultural Intermediary Essay Example

The Public Relations Practitioner as Cultural Intermediary Essay Example The Public Relations Practitioner as Cultural Intermediary Essay The Public Relations Practitioner as Cultural Intermediary Essay symbolic interactionism, and ethnomethodology. Babbie and Mouton (2001:33) conclude that regardless of the related metatheory, the primary aim of interpretivism stays directed towards understanding: â€Å"understanding of individuals in terms of their own interpretations of reality and understanding of society in terms of the meanings which people ascribe to the social practices in that society†. Following will be a discussion of hermeneutics as a related metatheory to interpretivism. 3. 2. 1. 1 Hermeneutics as a metatheory The term â€Å"hermeneutics† is defined as â€Å"the science and methodology of interpreting texts† by the Encarta Dictionary (S. a. ). De Vos, Schultze and Patel (2005:6) states only hermeneutics as a related metatheory to interpretive social science, but Babbie and Mouton (2001:30) lists several related metatheories such as hermeneutics, symbolic interactionism, and ethnomethodology. In the process of understanding the nature of human inquiry, Dilthey used the term â€Å"hermeneutics† increasingly. â€Å"In the same way that we understand the meaning of texts through interpretation, we should aim to interpret the ideas, purposes and other mental states expressed in the world of human action† (Babbie and Mouton, 2001:31). De Vos, Schultze and Patel (2005:7) agree that â€Å"true meaning is rarely simple or obvious on the surface; one reaches it only through a detailed study of the text, contemplating its many messages and seeking the connections among its parts†. Babbie and Mouton (2001:33) further states that in an idealist epistemology, data collection should not be confined to observable behaviour, but should also include descriptions of people’s intentions, meanings, and reasons. Culture in this instance will substitute â€Å"people† in Babbie and Mouton’s definition. The emphasis thus is on interpretive understanding of the culture. Concluded from the information stated above, an interpretive approach would be most suitable to research the role of the public relations manager as cultural intermediary. . Postmodernism, globalization and culture in communication: a brief discussion 4. 1 Postmodern communication At approximately the same time that South Africa proceeded to become a democracy, a new movement, postmodernism, emerged. Postmodernism embodies a complicated term, which has only emerged as an area of academic study since the mid-1980’s and is a general, wide-ranging term which is applied to literature, art, philosophy, architecture, fiction, cultural and literary criticism, and communication. Postmodernism is largely a reaction to the assumed certainty of scientific (objective) efforts to explain reality. In essence, it stems from a recognition that reality is not simply mirrored in human understanding of it, but rather, is constructed as the mind tries to understand its own particular and personal reality. For this reason, postmodernism is highly sceptical of explanations which claim to be valid for all groups, cultures, traditions, or races, and instead focuses on the relative truths of each person. Postmodernism relies on concrete experience over abstract principles, knowing always that the outcome of ones own experience will necessarily be fallible and relative, rather than certain and universal. According to Steyn (2002:25), the postmodernism approach to society (and the individual’s place in it) comprises many different elements of which the most prominent aspect is the fragmented nature of society. Postmodernism is, to a large extent, a rejection of modernism. Whilst modernism is optimistic about the future and embraces progress and humanist value, postmodernism take a cynical approach towards these â€Å"values†. In addition, De Vos, Schultze and Patel (2005:8) emphasize that modernism has confidence in technology and science whilst postmodernism attacks this faith in science â€Å"by questioning its capacity to generate truth, in part because, like all human communications, it is dependent on language, which is socially constructed, and, as such, distorts reality†. Considering the above and the questions posed in the introduction of this assignment, it could be argued that the disarray in the contemporary corporate society is largely due to the postmodern reflection on society and not as such due to any hierarchal incompetence. For the past three decades, postmodernism dominated the cultural and intellectual scene in many fields throughout the world. The postmodern assault produced new social and political theories, as well as theoretical attempts to define the multifaceted aspects of the postmodern phenomenon itself, which in turn, seems aptly applicable to the current multi-cultural experience in South Africa. 4. 2 Globalization and communication Globalization refers to the compression of the world and the intensification of consciousness of the world as a whole (www. sociology. emory. du). In thought and action, it makes the world a single place. What it means to live in this place, and how it must be ordered, become universal questions. These questions receive different answers from individuals and societies that define their position in relation to both a system of societies and the shared properties of humankind from very different perspectives. Globalization broadly refers to the expansion of global linkages, the organization of social life on a global scale, and the growth of a global consciousness, hence to the consolidation of a world society. In concept, globalization is, contrary to contemporary belief, not a new one. The modern world-system originated around 1500. In parts of Western Europe, a long-term crisis of feudalism gave way to technological innovation and the rise of market institutions. Advances in production and incentives for long-distance trade stimulated Europeans to reach other parts of the globe. Superior military strength and means of transportation enabled them to establish economic ties with other regions that favoured the accumulation of wealth in the European core. While the Europeans started with only small advantages, they exploited these to reshape the world in their capitalist image. The world as a whole is now devoted to endless accumulation and profit seeking on the basis of exchange in a market that treats goods and labour alike as commodities. (www. sociology. emory. edu). The magnitude and the impact of globalization on world trade is illustrated by Friedman (2005:181-182) who developed and interesting perspective that, due to globalization, the world has become â€Å"flat†. In the last decade of the twentieth century, several parts of the world were making the transition from a closed economy to a free market system, such as China, India, Russia, and Eastern Europe. By 2000, the â€Å"global economic world,† the amount of the world’s population participating in global trade, reached six billion people, compared to 2. 5 billion in 1985. As it happened, this coincided with the digital revolution that was â€Å"flat tening† the world, thus not only leveling the playing field, but also bringing that field directly to these new players†. Philosophers such as Marshall McLuhan (1911-1980) predicted, if not recognized, globalization in the way society is experiencing it today, as early as the 1960’s. It was during this time period when McLuhan both announced the existence of a â€Å"global village†, and predicted the intensification of the world community to its present expression. â€Å"If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire globe, and of the human family, a single consciousness? (McLuhan, as quoted by Kappelman, www. leaderu. com). All of this was supposed at a time when television was still in its infancy, and the personal computer was almost twenty years into the future. Globalization in its current status is largely due to interconnectedness via satellite and cable connection. The majority of mass- and interpersonal communication today is transmitted through the effective use of information technology. The result, according to Hannerz (2001:62) is that a great many kinds of actors now operate, if not literally globally, then at least transnational. There are more â€Å"ethnic diasporas† than ever before, dispersed membership groups, multinational business corporations and transnational occupational communities, each one engaged in â€Å"its own particular way in the management of some part of contemporary culture†. Hannerz’ view underlines the importance of a public relations practitioner acting as a cultural intermediary within a globalized society. 4. 3 Multi-cultural communication Ramphele (2008:112-113) states that â€Å"all South Africans are newcomers to democracy. We (South Africans) must acknowledge our authoritarian political heritage. It will not simply go away in the face of a democratic national constitution. Building a participatory, inclusive democratic culture is a long term process of cultural change. Schools, homes, communities and the workplace have distinctive and mutually supportive roles to play in this†. Ramphele’s statement addresses the topic of this assignment in more than one aspect. Not only is South Africa as a democratic union in its infancy in comparison to global democratic practices, but is the way in which we approach, and are approached by the international community, a new-fangled experience. South Africans as a whole have to deal with its own internal multi-cultural aspects, as well as the exposure to international cultures simultaneously, which is more apparent as to why a public relations manager should be able to act as a cultural intermediary. George (2003:Online) highlight this aspect, stating that by â€Å"understanding the cultural uniqueness of a country enables a public relations practitioner to identify the most effective message, format, channel of communication, and spokesperson to deliver that message. It is noticeable from the above that, in order to communicate effectively to its publics, the public relations practitioner must be able to understand and interpret multicultural identities. 4. 3. 1 Culture and cultural identities Samovar, Porter and McDaniel (2007:123-125) argues that cultural identity is a focal element in intercultural communication. An individual’s culture shapes his or her understanding and expectations as to which is the correct communication practices for various social settings – some which may be appropriate to one culture, may be inappropriate in another. Issues of identity can be expected to remain – and perhaps become more – complex as multiculturalism increasingly characterizes contemporary society. It is clear, however, that the old understanding of a fixed cultural identity or ethnicity is outdated, and identity is rapidly becoming more of and â€Å"articulated negotiation between what you call yourself and what other people are willing to call you†. But regardless of what form they may take or how they are achieved, your identities will remain a consequence of culture. Cultural differences appear in many ways and in many forms along a set of key dimensions. Nolan (1999:5-6) list six variables on which cultural differences can be distinguished: Perceptions: People from different cultures do not necessarily see the same things, even when everyone is looking in the same di rection. Interpretations: People do not select, interpret, or remember what they see in the same way, even when they see the same thing. Facts: Because people from different cultures have different definitions of the situation, they use different pieces of information in their thinking. Goals: People from different cultures may have quite different purposes or destinations in mind. Methods: Even when destinations are the same, people may have different ways of getting there. Values: People from different cultures apply very different standards in their evaluations of individuals, situations, behaviors and outcomes. Although Nolan’s variables appear to be overtly simplified, these variables could be a good starting point when approaching multi-cultural studies. However, the most popular advance to cultural studies stems from the work of anthropologist, Edward T. Hall who did pioneering work in multi-cultural research such as proxemics, a study of perception and the use of space between gender and culture. For example: there are important cultural rules and boundaries between the sexes, which mean we cannot move about as we would wish to think we can. Different cultures have differing norms and attitudes towards personal space and how closely people stand to each other when communicating. More intimate communications have different norms. If someone breaks the norm in any given situation it might be interpreted as threatening or unfriendly. Hall also found that different cultures have different norms to do with time, friendship, business, written and oral agreements. Spatial zones are different for women and men. Women initially approach more closely, prefer side-by-side conversations, allow other women to be closer than men, whilst men have more face-to-face conversations, and tend to stand closer to women than women feel comfortable with. ( onepine. info/mcult2. tm) More appropriate to this assignment though, is Hall’s conceptualization of high and low context cultural factors. In essence, in a high-context culture, there are many contextual elements that help people to understand the rules. As a result, much is taken for granted. This can be very confusing for a person who does not understand the unwritten rules of the specific culture. In a low-context culture, very little is taken for granted. Whilst this means that more explanation is needed, it also means there is less chance of misunderstanding, particularly when visitors are present. The application of Hall’s high- and low-context cultures is explained in table 2: Table 2: Hall’s high and low context culture Factor High-context culture Low-context culture Overtness of messagesMany covert and implicit messages, with use of metaphor and reading between the linesMany overt and explicit messages that is simple and clear Locus of control and attribution for failureInner locus of control and personal acceptance for failure Outer locus of control and blame of others for failure Use of non-verbal ommunicationMuch nonverbal communicationMore focus on verbal communication than body language Expression of reactionReserved, inward reactionsVisible, external, outward reaction Cohesion and separation of groupsStrong distinction between in-group and out-group Strong sense of familyFlexible and open grouping patterns, changing as needed People bonds Strong people bonds with affiliation to family and communityFragile bonds between people with little sense of loyalty Level of commitment to relationshipsHigh commitment to long-term relationships Relationship more important than taskLow commitment to relationship Task more important than relationships Flexibility of time Time is open and flexible Process is more important than productTime is highly organized Product is more important than process (http://changingminds. org/explanations/culture/hall_culture. htm) Applying the preceding two concepts as is to South Africa’s multi-cultural community would be rather complicated. The diverse compilation of cultures in South Africa simply does not allow for a â€Å"yes or no† answer. It would be required to analyze each of the eleven cultures in the country, including the free inflow of neighboring nationalities, in order to devise a suitable paradigm from which an applicable variable could be devised. This seems a rather daunting challenge. How then, to proceed to an acceptable, predictable, and definable course? Hannerz (2001:58) suggest that â€Å"we need a counter-image to that of the cultural mosaic, one that does not take for granted the boundedness of cultures and their simple relationship to populations and territories, but allows as a point of departure a more open, interconnected world. † To achieve that, and to move above the constraints of a multi-cultural collective, the student consulted Lull’s concept of a â€Å"superculture† (see fig. 1). According to Lull (2001:132-163), contemporary cultural conditions â€Å"appear to only exacerbate the confusion, isolation, and existential despair. The historically unparalleled development of communications technology and the sweep of globalization that surrounds us today are changing the very nature and meaning of culture. A superculture refers to a cultural mode that is above other modes, has a higher rank, quality and abundance than is reflected in other conceptions of culture. † It certainly exceeds the norms which typify and limit traditional ways of thinking about culture. Supercultures are composed in part of symbolic content that is made available by super media. The question immediately rises as to how cultural identities, for instance those officially recognized within South Africa’s geographical borders, fit into the concept of a superculture? The answer can be derived to from Lull’s explanation: â€Å"The super culture is the cultural matrix that individuals create for themselves in a world where access to ‘distant’ cultural resources has expanded enormously. At the same time, however, the superculture embodies traditional or ‘close’ cultural resources too – the values and social practices characteristic of ‘local’ cultures as they are learned and reproduced by individuals and group. The essence of the supercultures resides in the dynamic interfaces that link and mediates the available cultural spheres. † (Lull, 2001:132) Figure 1: Major components of Lull’s superculture (Lull, 2001: 139-157) To conclude the section on culture: in order to appropriately apply communication between multi-cultural identities, which in this instance signify the public relation practitioner and his or her publics, the student propose the implementation of Grunig’s two-way symmetrical model which â€Å"use communication to negotiate with publics, resolve conflict, and promote mutual understanding and respect between the organization and its public(s). † (http://iml. jou. ufl. edu). 5. Conclusion Friedman (2005:324-325) noted that â€Å"to reduce a country’s economic performance to culture alone is ridiculous, but to analyze a country’s economic performance without reference to culture, is equally ridiculous. As the world goes flat (globalize) , and more and more of the tools of collaboration get distributed and commoditized, the gap between cultures that have the will, the way and the focus to quickly adopt these new tools and apply them, and those that do not, will matter more. The differences between the two will become more amplified. Cultures that is open and willing to change, have huge advantage in this world. † Not only is Friedman’s statement applicable to a global economy, but is it also applicable to the global interaction of public relations practitioners. In addition, Jansoozi and Koper (2006:219-225) states that â€Å"public relations communication techniques have been forced to change as a result of globalization. The biggest challenge for public relations practitioners will be crossing language and cultural barriers. Often the subtleties of cultural difference are overlooked in the multinational’s own home country. Business organizations are realizing the importance of intercultural communication, even within the same national boundaries. Immigration and guest workers have altered the homogeneity of many countries and cultures. † It is within this framework (and with the support of quotations from authoritive source quoted in this assignment) that the student concludes: a purely western form of public relations practices no longer exists. As a result of globalization and the multi-national exposure that accompanies globalization, the public relations practitioner has inevitably become, amongst other, a cultural intermediary. The contemporary public relations practitioner’s communication is no longer restrained to the geographical, economic and cultural boundaries of his or her own country. Not only is the public relations practitioner able to communicate instantaneously on a global magnitude, but it is required of the practitioner to understand and interpret the culture of the publics which he or she communicates with. Global interaction demands that the public relations practitioner be aware of and implement trans-national customs and practices in the communication process. 6. Recommendation Exploring a topic such as culture and the effects it has on the process of communication globally, opens to a vast field of research. There are several factors that need to be explored in such a research project. For instance, the dynamics of a post-modern society, a globalized economic structure and the multi-cultural identities that accompanies such an economic structure, which all cannot possibly come to its fulfilment in a ten-page assignment. As Ihator (2000:44) clearly states: â€Å"The recognition of the cultural patterns of the world may be one positive stem in the understanding of the global publics. It behooves, therefore, international PR practitioners and researchers to use knowledge gained from various academic disciplines to adequately and effectively communicate with global constituencies†. Bibliography (Author unknown). S. a. Dictionary results – Hermeneutics [Online]. Available from: http://encarta. msn. com/encnet/features/dictionary/DictionaryResults. [Accessed: 05/04/2007]. (Author unknown). S. a. Edward T. Hall – The silent language [Online]. Available from: onepine. info/mcult2. htm. [Accessed: 10/04/2008]. (Author unknown). S. a. Globalization issues [Online]. Available from: sociology. emory. edu/globalization/issues01. html. [Accessed: 10/04/2008]. (Author unknown). S. a. Globalization theories [Online]. Available from: sociology. emory. edu/globalization/theories01. html. [Accessed: 10/04/2008]. (Author unknown). S. a. Three Major Perspectives in Sociology [Online]. Available from: cliffsnotes. com/WileyCDA/CliffsReviewTopic/Three-Major-Perspectives-in-Sociology. topicArticleId-26957,articleId-26837. html. [Accessed: 05/06/2008]. (Author unknown). S. a. Science Quotes [Online]. Available from: quotelady. com/subjects/science. html. [Accessed: 05/06/2008]. (Author unknown). S. a. Sir William Lawrence Bragg [Online]. Available from: britannica. com. [Accessed: 26/04/2008]. (Author unknown). S. a. The Importance of the Four Models of Public Relations [Online]. Available from: http://iml. jou. ufl. edu/projects/Fall99/Westbrook/models. htm. [Accessed: 07/03/2008]. BABBIE, E. MOUTON, J. 2001. The practice of social research. South African ed. Cape Town: Oxford University Press. DE VOS, A. S. , SCHULZE, S. PATEL, L. 2005. The sciences and the professions. In: De Vos, A. S. (ed. ) Research at grass roots: for the social sciences and human service professions. 3rd ed. Pretoria: Van Schaik:3-26. FRIEDMAN, T. L. 2005. The world is flat a brief history of the twenty-first century. New York: Farrar, Straus and Giroux. GEORGE, A. M. 2003. Teaching culture: The challenges and opportunities of international public relations. Business communication quarterly, 66[Online]. Available from: www. questia. com. [Accessed: 01/06/08]. GUDYKUNST, W. B. 1993. Toward a theory of effective interpersonal and intergroup communication. International and intercultural communication annual, 17:33-71. HANNERZ, U. 2001. Thinking about culture in a global ecumene. In: LULL, J. (ed. ) Culture in the communication age. London: Routledge:54-71. IHATOR, A. 2000. Understanding the cultural patterns of the world – an imperative in implementing strategic international PR programs. Public Relations Quaterly, Winter:38-44. (Class handout: Public Relations Management IV, 24/05/2008). JANOOZI, J. KOPER, E. 2006. Implications of globalization for the public relations practice. Comunicacao e Sociedade, 8, 2005:219-225 [Online]. Available from: revcom2. portcom. intercom. org. br/index. php/cs_um/ article/ viewFile/4734/4448. [Accessed: 05/06/2008]. KAPPELMAN, T. 2001. Marshall McLuhan: â€Å"The Medium is the Message [Online]. Available from: leaderu. com/orgs/probe/docs/mcluhan. html#text2. [Accessed: 06/08/2007]. LEARY, M. R. MILLER, R. S. 2000. Self-presentational perspectives on personal relationships. In: Ickes, W. Duck, W. (eds. ) The social psychology of personal relationships. New York: Wiley:129-155. LULL, J. 2001. Superculture for the communication age. In: Lull, J. (ed. ) Culture in the communication age. London: Routledge: 132-163. McCLELLAND, K. 2000. Introduction to theories [Online]. Available from: http://web. grinnell. edu/courses/soc/s00/soc111-01/IntroTheories. html. [Accessed: 01/06/2008]. NOLAN, R. W. 1999. Communicating and Adapting across Cultures: Living and Working in the Global Village [Online]. Available from: www. questia. com. Accessed: 20/06/2008. PAPASTEFANOU, N. 2008. Assignment 2: the public relations practitioner as cultural intermediary. Tshwane University of Technology: Pretoria. PAPASTEFANOU, N. 2007. Module 1: communication research and theory (CSC400T). Pretoria: Tshwane University of Technology. PAPASTEFANOU, N. 2008. Module 2: culture and related issues. Tshwane

Life Must Go On

Life Must Go On Doors slammed. Vases knocked over. Knees collapsed. I looked up from my bowl of fruit with dark, watery eyes‚…‚‘What will happen to Mum, we will always stick together,‚ cried Father.The death of my mother had changed everything.‚‘Promise me we‚ll always be together,‚ Father moaned, ‚‘Also, I have figured out something that would help us get along with our life better.‚‚‘I promise. So what‚s the big surprise?‚ I questioned with a little hope.Suddenly, there was a clatter coming up the stairs. The door slammed open. Standing in the doorway was a woman with luscious lips, soft blonde hair, smooth skin and she had a fresh scent.‚‘Dear, are we ready for lunch?‚ the woman asked.‚‘Um‚…uh‚…sure Monique Lets go,‚ Dad replied and rushed over to join her. As the door shut, I stood up. My legs wobbled, I started to breathe in hard; threw my fist in the air and felt like my eyes were about to p op out.Foto gemaakt door Monique Korthuis